I was browsing through the NLB app after reading Platform when I saw this. I figured that it was close enough, since Tribes is about influencing a group of people and Platform is about connecting to the right group of people, so I borrowed it.
Recap: I’m reading about marketing because one of my job roles involve coming up with, and writing blogposts for my company and I’m trying to see what I can propose that will add value.
Tribes is a pretty short book about the value of leading tribes. Tribes are group of people who connect over a topic and leaders of tribes help the members connect to each other. Towards the end, the book talks about the five things you need to create a movement, which I thought was the most concrete advice in the book. The five things are:
- A manifesto to unite the tribe
- A way for people to connect with you
- Making it easy for followers to connect with each other
- Realise that money is not the point
- Track your progress
This book was pretty short, but I think it could have been even shorter. A lot of it felt like it was repeating the point that tribes are important and leading one is a great way to create change. Perhaps it’s because I bought into the idea pretty quickly, so a lot of the book felt superfluous. Perhaps it would have been more effective as a manifesto?
Still, this was a good reminder that building a community is important. I’m still looking for tips on how to do that, but at least I know that I should be focusing on communication, both within the group and with the company.